Worked alone as visual designer
This project was created in a identity design class at SCAD. I wanted to tackle a transit system to explore all the various applications that come with the territory, and I chose BART because it's current logo and usage could use an update.
After hundreds of sketches, I landed on the abstracted BART letterforms in addition to the pattern that can accompany the logo in applications. I created a full brand manual for the new logo, explaining usage, materials, sketches and decisions.